About Us

Our Philosophy We go all the way to help our clients craft outstanding resumes. While others may teach courses or write books on resume writing, we go the extra mile and write customised resumes that are tailored to each of our clients' unique needs. We do this through a process that involves fact-finding, careful analyses, quality writing, convincing marketing and effective formatting. No two resumes are alike - there is no one-size-fits-all approach. Each piece of our work is the result of time and effort spent understanding our clients better and customising their personal resumes. We take great pride in our work and derive satisfaction from seeing our clients become more competitive in the job market. With every success story from our clients, every interview landed, every job offered, we share in our clients' career advancement joys!

Principal Consultant Andy Goh, CPRW, B.Soc.Sci Economics  (1st Class Honours)
	The New Paper Front Page, 3 Jan 2003

Andy has an outstanding track record with regards to writing qualifications and experience. A Certified Professional Resume Writer (CPRW), he is a member of the Professional Association of Resume Writers and Career Coaches and was a member of the Singapore Human Resources Institute. Trained in areas like Human Resource Management, Labour Economics and Marketing, he has the expertise to promote clients to prospective employers. He has had numerous private sector, government and academic writing assignments, including writing and presenting a Seminar Paper on "Manpower and the New Economy".

Formerly with the Economic Development Board, he had dealings with the top management of multi-million dollar corporations, managed the accounts of global and award-winning companies and handled projects with fixed asset investments valued at S$100 million, which were projected to create 650 new jobs. He also actively promoted manpower upgrading, evaluated training proposals and worked with companies and tertiary institutions to project manpower needs.

Educated at the National University of Singapore and the University of California, he graduated with a First Class Honours Degree in Economics and was awarded the Vice-Chancellor's List, Dean's Lists and Provost's Honours.

How can we help?

"The hiring process is a marketing contest. It is not the most qualified people who get the interviews, rather, those who appear the most qualified."

The flowchart above summarises the competitive hiring process. 

On average, the potential employer screens your resumes in 10 seconds. Whether you are short-listed or rejected is determined within this short period of time. To put your credentials across effectively and to impress a resume-screener within 10 seconds is not easy. Furthermore, more than half of all job applications are thrown aside in the process of elimination. Your resume has to make a good first impression that lasts, otherwise, your chances of getting that first interview are virtually nil. 

Writing is not a skill that can be mastered simply by reading a book or attending a course - it is a skill developed over one's lifetime. These are not skills that can be picked up overnight, and may unnecessarily hinder your career prospects. Because your resume is one of the most significant documents of your life, you need to be completely certain about its quality. 

Through our resume services, you can

• Structure your resume in line with the employer’s selection criteria, using the most suitable layout, be it functional or chronological.

• Obtain a new perspective and fresh outlook from which to view your experience, and even uncover overlooked achievements. 

• Capture the employer's interest by focusing more on the employer rather than yourself. Employers are interested in how they can benefit from employing you - we help you in promoting your skills to them.

• Present a dynamic resume with impact, through the use of action verbs to convey your achievements and experience.

• Eliminate unnecessary but common shortcomings of many rejected resumes, such as grammatical errors, improper sentence structures and inconsistent formats.

• Display a careful attention to detail, where every line, space and font is meticulously used in such a way so as to create a professional, and aesthetically pleasing layout. 

Our resumes will emphasise your achievements and put you in a better starting position during the interview.

Think you already have a good resume? Let us have a look at it - For a No Obligation Evaluation! Chances are, we will be able to further improve on it. Even highly educated professionals, Human Resource personnel and Communications/ Writing professionals have used our services.

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